promotion | Vital Webmaster - Utah Web Designer

Love at the First Word, or How to Place Words (Write Content) for the Site

Carefully chosen “words” (content) is a powerful tool when used properly which can instantly grab the attention of the visitors and hold them longer on your site.

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Promotion & Internet MarketingWeb Design & Development

Why do I Need a Website? How to Design & Promote a Website?

In this article I would like to answer these questions: Do I need a website? How much does a website cost? How do I find a web designer (webmaster)? What are the requirements for a website design? What are the Stages of development? What is Search Engine Optimization and and how do I make my website visible online through Internet Promotion?

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Web Design & Development

Information Needed for a Successful Website Design & Development?

As a Webmaster I have been asked “What information do you need to design a good website”. I follow a few steps as outlined in “Website Design” article.

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Promotion & Internet Marketing

Free Directory Submission: How to Submit a Website to Directories for Free?

There are many directories to which you can submit your website for free. Besides famous Yahoo and DMOZ directories, you can submit your website to other directories that could help you with your SEO ranking. There are a few tools you can use to automate your submission. Not all directories accept automated submissions. So, be careful on where you submit your website, to avoid any potential spamming b.y different useless websites.

Below is presented a small free directory submission list to which you can submit your website:

http://www.free-website-directory.com
http://www.freewebsubmission.com
http://www.friendly-directory.co.uk
http://www.funender.com/free_link_directory/
http://www.fxdir.com

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Search Engine Optimization (SEO)

Simple Start‐up SEO Checklist to get to Top of Google for Free

If you don’t know where to start, here is a simple checklist the will get you started. More in detail is described in SEO Checklist and in Best Practices for Well Designed and Optimized Website sections.

This simple start‐up check list will definitely get you seen on Google and will help you to achieve top ranking on major Search Engines. After you went through the list and applied SEO tips to your website, continue monitoring and optimizing your website.

Determine the best keyword phrases for your site. Use WordTracker to help you come up with a list of 2 to 4‐word phrases. Target 100 keywords initially (For details on how to use WordTracker please read sub‐section “Choose Keywords”. For other tools available for Search Engine Optimization, please see “Free Search Engine Optimization Tools” section).
Create lots of pages. It’s better to have 20 short pages than 5 long pages on your site. Each page should be 200 words minimum and discuss one topic (one keyword phrase) only. (See examples of some web pages you may want to create for your own website in “Best Practices of a Well Designed and Optimized Website” section.)
Optimize each page for your keyword phrases (see “Positive Search Engine Optimization Factors Detailed Checklist” for more details):

Include keywords in the <TITLE> of each page. This is a MUST!
Replace “ands” with a “|” character
Include keywords in the <H1> and <H2> headings for each page. Use the styles sheet (CSS) to control the size of heading text to make it blend in better. Google considers <H2> tags more important than tags, since people were abusing tags
Include keywords in the first paragraph of each page (within first 20 words).
Use keywords in italic and/or bold tags in your main body. Example: <BODY><p>keyword</p>
Last paragraph of your page should also include keywords: <p>keyword</p></BODY>
Include keywords in the text of links. Never use “Click here”. Example: if my keyword is “x‐ray” use it in your URL <a href=”http://www.domain.com/x‐ray_products.html“></a>
Use keywords in your folders and file names. Example: http://www.domain.com/keyword/keyword‐products.html or in your image file keywords.jpg
Your images should include ALT tags with keywords in them. Example: <img src=”keword.jpg” ALT=”keyword”>

Link to each page from your sitemap page, and from each page back to your home page. Also cross‐link between pages that discuss the same topic.
Submit your site to the Open Directory Project (OPD: go to http://dmoz.org/add.html.). This is very important and should be done early as it takes time to get listed! (See “Submit Website to Open Directory” sub‐section for detailed overview of OPD)
Submit your site to Yahoo! If you can afford it, this is money well spent. Be sure and follow Yahoo’s submission guidelines precisely and to the letter.
Regularly monitor your progress and modify your efforts:

Monitor your site traffic often – it contains a wealth of information.
Check to see that all new pages are indexed in Google.
Check your site’s ranking on your chosen keywords once a month.
Regularly check your incoming links as part of your link campaign.

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promotion Tag

Love at the First Word, or How to Place Words (Write Content) for the Site

Why do I Need a Website? How to Design & Promote a Website?

Information Needed for a Successful Website Design & Development?

Free Directory Submission: How to Submit a Website to Directories for Free?

Simple Start‐up SEO Checklist to get to Top of Google for Free

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