AdSense

Contextual advertising network from Google.

Webmasters can automatically publish relevant ads in their content and share the profits from the clicks on advertising with Google.

AdSense is very flexible automated system, types of advertising it can be:

• Pay per click – advertisers pay for a click on their advertisement;
• Pay per impression – an advertiser pays for their ads on your site.

Ads types can be selected automatically based on keywords, sites, categories, or demographic information;

The format of AdSense ads can be text, graphics, animation and video.

Click through (CTR) ad units can range from 1-2% to 50-60%, depending on the subject site and its commercial orientation, the relevance of adverts themselves.