Google Analytics

Google Analytics or just Analytics – is a tool from the Google that is used to track user behavior on the site. Google Analytics is of interest to owners of web resources, as well as analyzing the behavioral characteristics of visitors to the site, it becomes possible to assess the effectiveness of marketing campaigns and to draw conclusions about the strengths and weaknesses of the structure of the site.

Analytics offers a number of convenient and relatively simple to set up tools to help the site owner to get a complete picture of traffic and set up a number of important parameters in order to increase the rate of conversion.